Old Navy
sorry not sorry season
If doing whatever the heck we want for the holidays is wrong — we don’t want to be right.‘Tis the season for bringing our unfiltered, joyful selves to every fete, potluck and high-stakes gift swap!
Welcome to sorry not sorry season where we tap into unfiltered joy, freedom and relatability and celebrate being unapologetically ourselves.
Creative Director: Jaye Riedinger (Marketing Concept + Photo/Video) & Daniel Kent (Store Experience)
Associate Design Director: Jen Shuman
Art Director: Taylor Munas
Freelance Senior Designer (Concepting, Graphic Toolkit, Store Experience/OOH): Kate Fearnall
Graphic Designers (Store Experience): Madison Kichler, Nicole Dalager, Randee Ballinger
Copywriters: Lauren Bradshaw, Sarah Panlibuton Barnes, Michael Small
Custom Logo
Graphic Toolkit
Campaign Language
Photo Grid + Graphic Direction
