Old Navy
All-Idays 2021

This year, we’re going from lock down to lights on! We’re making up for lost time and experiences with loved ones by upping the ante on what it means to holiday.

We’re turning up the cheer - going bigger and bolder than we ever have before - jamming out in our jammies, dripping the tree in tinsel, splurging on someone special, and putting an extra spike in the eggnog.

Inspired by the this unapologetic take on celebrating the re-holiday I concepted and designed our in store signage for the holiday 2021in-store experience.

Art Director: Emperatriz Herrera
Associate Design Director: Jen Shuman
Freelance Senior Designer: Kate Fearnall
Graphic Designer: Brittney Haag
Graphic Designer (Propping/Out of home): Madison Kichler

Old Navy
All-Idays 2021

This year, we’re going from lock down to lights on! We’re making up for lost time and experiences with loved ones by upping the ante on what it means to holiday.

We’re turning up the cheer - going bigger and bolder than we ever have before - jamming out in our jammies, dripping the tree in tinsel, splurging on someone special, and putting an extra spike in the eggnog.

Inspired by the this unapologetic take on celebrating the re-holiday I concepted and designed our in store signage for the holiday 2021in-store experience.

Graphic Toolkit / colour pairings

Front of Store, Cashwrap

Product Category Signage, Upstocks

Product Gifting Signage

Digital Gift Cards

Old Navy All-Idays 2021This year, we’re going from lock down to lights on! We’re making up for lost time and experiences with loved ones by upping the ante on what it means to holiday.

We’re turning up the cheer - going bigger and bolder than we ever have before - jamming out in our jammies, dripping the tree in tinsel, splurging on someone special, and putting an extra spike in the eggnog.

Inspired by the this unapologetic take on celebrating the re-holiday I concepted and designed our in store signage for the holiday 2021in-store experience.

Graphic Toolkit / colour pairings

Front of Store, Cashwrap

Product Category Signage, Upstocks

Product Gifting Signage

Digital Gift Cards

Old Navy
All-Idays 2021

This year, we’re going from lock down to lights on! We’re making up for lost time and experiences with loved ones by upping the ante on what it means to holiday.