Allbirds
The Allbirds Savanna Collection was inspired by the rich shades of one of Mother Earth’s most beautiful places, the African savanna. The creative direction transported customers to a place they’ve always dreamed about through bright colours, interesting shapes and vast landscapes.
Art Director: Kate Fearnall
Assistant Art Director: Amanda Knapp
Lead Copywriter: Ryan Overhiser
Email Design: Taylor Brown
Photographer: Arielle Bobb-Willis
Hair & Makeup: Ailsa Hopper Court
Producer: Tedi Tsuruda
Campaign Tone & Feel
Location & Prop Direction
