Kotn
For the Fall Knitwear collection, we took cues from the ancient Japanese philosophy of Wabi-Sabi: the art of appreciating beauty in the naturally imperfect world. The term “Wabi” signifies simplicity, freshness and understated elegance, whilst “Sabi” refers to beauty or serenity that comes with age, or with visible repairs.
Art Director & Producer: Kate Fearnall
Graphic Design: Margot Fabre & Kate Fearnall
Campaign Photographer: Ian Lanterman
Copywriter: Naomi Nachmani
E-Commerce Photographer: Justin Aranahan
Campaign Stylist: Alexie Gray
Campaign Hair & Makeup: Maxine Munson
E-Commerce Casting: Molly-Rae Landi & Kate Fearnall
Window Display/Florist: MOSWN, Alexa Mensen
Production Assistant: Klee Larsen
Campaign Tone & Feel
Styling & Prop Direction
Final Campaign Imagery
E-Commerce
Website Homepage
Social
BTS Campaign Polaroids
Launch Day, Instagram Story
Store Window Display
Inspired by the seven principals of the Japanese art form Ikebana.
Silence, minimalism. shape/line, form, humanity, aesthetics and structure.
